VIDEO PRODUCTION PORTFOLIO
Core Home Fitness - Welcome to the North Swole
For this campaign, I was responsible for the ideation, writing, directing and editing of the commercial, and led a team of six on set in the creation of the spot. Core Home Fitness is a nationally recognized brand that sells home gym equipment, focusing primarily on their top-rated adjustable dumbbells.
Youngstown State University - What It's Really Like
In this hybrid print/multimedia campaign, which would be mailed to high school seniors using an interactive technology piece called, "Video Plus Print," I was responsible for the ideation, writing, directing and editing of the commercial, and led a team of 5 on set in the creation of the spot. Youngstown State University is a nationally accredited university located in Youngstown, Ohio.
Mahoning County Public Health - Kids Say the Smartest Things
During the height of the Covid-19 pandemic, companies and organizations were desperate to reach audiences in new and engaging ways that would cut through the noise. In this campaign, we utilized the words of our world's most precious assets, kids, to tell the story. I was responsible for the ideation, directing, graphic design, and editing of this commercial, which was awarded a gold medal by the American Advertising Federation of Akron in 2021.
Greenwood Chevrolet - Window to the Soul
Imagine a commercial for a local car dealership, with no vehicles, no offers, and no sales tactics. That was the campaign we created for Greenwood Chevrolet in 2020, when they were looking to reassure the community that the world would be ok, in spite of its new normal. On this commercial I was responsible for ideation, writing, directing, and editing and produced the creative as a "one-man-band."
Pebble - Shop Local Mahoning Valley
All of the videos below were created for my online media company, Pebble, which launched in 2016 with the goal of helping the greater Youngstown community see our area in a new light. These local business spotlights reached over 100,000 people per month on social media, and were a life raft for businesses struggling to succeed in a downtrodden economic environment.
330-787-4591 | wjrusu@gmail.com