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Promoting the Positive Side of the Valley

We're an online media company that's changing the perception of our community.

Pebble on Multiple Devices

Our Mission

We frequently hear the same complaints about the Mahoning Valley: there’s nothing to do, I didn’t know about that, and it’s only Youngstown, anyway. This pessimism thrives on constant stories of crime, corruption and business closings. We will only flourish when we can remove this blindfold and show people all that is special about our hometown. Pebble is here to remove that blindfold.

Our primary goal is to reframe our community’s story, by popularizing the positive side of life in the Valley and energizing people about their role in it. We champion all that is inspiring, all that is interesting, all that is unique. Our objective is to recognize the best the community has to offer and use contemporary sharing methods to involve the largest audience possible. It’s not just about creating content, it’s about promoting pride in the Mahoning Valley.

How We Do It


The best the community has to offer


Content unlike anything produced locally


On the online platforms people use daily

Pebble by the Numbers


Episodes Created

1.8 Million


1 Million

Video Views



Based on social media data from Shop Local Mahoning Valley. Last updated on July 1st, 2019.

Pebble’s founder, Bill Rusu, is a graduate of Youngstown State University with a degree in television production and journalism. Over a 10 year career, with stops at a television studio, technology startup, traditional marketing agency and digital marketing agency, Bill has worked to master content creation and distribution.

Pebble is the culmination of this career, utilizing new and old techniques from each field to set the company up for success.

We are a proud portfolio company of the Youngstown Business Incubator.

Bill Rusu, Founder of Pebble
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